Your business is doing amazing work. It's time to be recognized for it.
In this module, you'll learn why serving is the new selling. However, you'll also learn why “Service” is a word that can be misunderstood, so you'll learn to define it properly and see what it could do when applied at an organization's core.
The Business World Is Suffering From An Image Crisis
When the public witnesses that narrative played out in film repeatedly, it shapes our friends, family and neighbors thinking that business and all who care about business are greedy and selfish. There are plenty of examples of that, for sure.
But it’s certainly not true for everyone involved. Consider all the untold stories in your own business.
You are doing amazing work. You deserve to be recognized as a customer centric company that loves and serves its customers towards a better life.
What if sales weren’t such a bad thing? What if what we call “sales” was the act of offering something that someone badly needs? This is a fresh take on sales. The public may be skeptical about business. The public doesn’t care for sales.
But it’s certainly not true for everyone involved. Consider all the untold stories in your own business.
You are doing amazing work. You deserve to be recognized as a customer centric company that loves and serves its customers towards a better life.
What if sales weren’t such a bad thing? What if what we call “sales” was the act of offering something that someone badly needs? This is a fresh take on sales. The public may be skeptical about business. The public doesn’t care for sales.
But we the public love being served. That, to me, is the way back to winning public favor about what business is actually about.
Imagine building a brand around the amazing service of your customers. Here's the plan to do just that.
