Even if you know who you want to help, you need clarity on what you can do to help them. They have a problem - what's the solution you offer?
This video examines some ways you can create solutions to solve your Who's problems.
Once you are clear on your Who, it’s time to move to your offer.
What will you do to help your Whos?
These people want to get somewhere in their lives. The problem is that as it stands right now, they can’t.
They are stuck at A. They need to get to B. The good news is that you and your company are set up to help people get from A to B.
