People are essential and you have to care about them at your core.
Watch this video to learn the simple principle to ensure you have the foundation right when you're building a customer-centric company:
The main principle in the Start With Who Success Path is about growing your business by getting your philosophy of people right.
Human beings are precious to your business.
They are not a resource to consume.
They are not a means for us to get something else we want.
People are not a rung on the corporate ladder we step on to advance.
People lie at the heart of how markets work and they need to be at the heart of every business. A body could never function without a heart. A business without people wouldn’t be alive either.
It seems too simple but sometimes you need to begin with simple.
