Too many businesses are drifting further and further from their customers.
As a business grows, it becomes more focused on its processes, keeping its staff managed, keeping the administrative engine going, and pleasing stakeholders.
Watch this video to learn more about why your business may be at risk of being disconnected from your ideal customer.
Why do businesses drift from the original connection they had with their customers?
As a business grows, it becomes more focused on its processes, keeping its staff managed, keeping the administrative engine going, and pleasing stakeholders. Fast-moving companies can so easily drift further away from the very thing that made it successful - solving a problem for people and creating happy customers.
This module helps you reconnect with the people who pump the heart of your business- your customers.
Customers are the lifeblood of your business.
By staying close to your customers, by knowing who they are, what they’re thinking and what they need, you’ll ensure you have a bright future as a company.
You’ll rediscover that at the core of what you do a business is to serve a human being. Right now, that human being is somewhere struggling with a problem that you can solve.
In Now Start With Who, we talked about the importance of serving people at the heart of your business. I encouraged you to pick a group that you can help, show up every day and make their lives better.
This module talks about why this is so tough to do. We are disconnected people, living in a disconnected world - desperate for connection.
This module talks about why this is so tough to do. We are disconnected people, living in a disconnected world - desperate for connection.
