It can be tough to know if your company is really customer-focused or not.
You might think you are, but it's not always easy to tell. Even if you are making decisions based on what's best for the customer, there are a lot of things that can get in the way of providing them with the best possible experience.
This 10-point checklist will help you determine how customer-centric your business really is.
Use it to evaluate your own company or use it as a tool at your next team meeting to help everyone understand where they need to focus their efforts.
The Customer-Centricity 10-Point Checklist:
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You know who your ideal customer is
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You understand core the problem you solve for customers
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You describe what you do in terms of benefits (not just features)
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Company-wide decisions are made based on adding value to the customer
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Your team feels satisfaction knowing they are making customer’s lives better
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You devote time to sharing customer success stories as a team
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Everyone knows the role they play in helping customers succeed
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Your website has language targeted at the ideal customer, not just talking about how great your company is
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You get outstanding reviews on Google from happy customers
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Your favourite customers refer you to other people just like them
