It can be tough to know if your company is really customer-focused or not.

You might think you are, but it's not always easy to tell. Even if you are making decisions based on what's best for the customer, there are a lot of things that can get in the way of providing them with the best possible experience.

This 10-point checklist will help you determine how customer-centric your business really is.

Use it to evaluate your own company or use it as a tool at your next team meeting to help everyone understand where they need to focus their efforts.

The Customer-Centricity 10-Point Checklist:

  1. You know who your ideal customer is

  2. You understand core the problem you solve for customers

  3. You describe what you do in terms of benefits (not just features)

  4. Company-wide decisions are made based on adding value to the customer

  5. Your team feels satisfaction knowing they are making customer’s lives better

  6. You devote time to sharing customer success stories as a team

  7. Everyone knows the role they play in helping customers succeed

  8. Your website has language targeted at the ideal customer, not just talking about how great your company is

  9. You get outstanding reviews on Google from happy customers

  10. Your favourite customers refer you to other people just like them